DIGITAL STRATEGY & TRANSFORMATION
How to be a leader and stay ahead of your competition in a digital world
As new markets emerge and digital technologies pervade more of everyday life profit pools will shift. It’s easy to assume that the economy’s digitisation is already far advanced, but according to latest research, the forces of digital have become fully mainstream in certain industries and growing in other industries. On average, industries are less than 50 percent digitised, despite the relatively deep penetration of these technologies in media, retail, and high tech.
As digitisation penetrates more fully, it will reduce revenue and profit growth for some, particularly the bottom quartile of companies, according to research, while the top quartile captures disproportionate gains. Bold, tightly integrated digital strategies will be the biggest differentiator between companies that win and companies that don’t, and the biggest payouts will go to those that initiate digital disruptions. Fast-followers with operational excellence and superior organisational health won’t be far behind.
These findings emerged from a research effort to understand the nature, extent, and top-management implications of the progress of digitisation.
Enterprises must accelerate the pace of digital transformation and identify the best strategies and technologies to thrive in a new reality where more and more of the world’s economic activity takes place online.
The key to success is a more agile approach to information technology that can:
Deliver new digital services more quickly and with higher quality
Ingest growing volumes of data and provide timely insights
Have look at this change in top 15 Global Brands because of their Digital Strategy approach Top 15 Best Global Brands Ranking
Top 15 best global brands ranking
How times have changed.
In today’s animation from TheRankings, you can see how the list of the top 15 global brands has evolved over the last two decades or so.
The visible shift: as soon as Google hits the rankings in 2008 (2:21 in video), it becomes clear that the money is on the software side – particularly in coding software that ends up as a dominant consumer platform.
Shortly after, companies like Apple, Facebook, and Amazon enter the fold, quickly climbing to the top.
How do you start on your digital roadmap?
Cloud or private cloud technologies will play a critical role in solving IT agility problems.
Deploying the right type of cloud can deliver the agility your business needs and free your IT team to focus on innovation.
Stakeholder involvement and collaboration is key, so
Move your team onto a cloud based collaboration tool/app like Trello, then
Embed all the key 12 APQC cross industry processes into the Trello tool.
Prioritise the business services & supporting business processes, people & technology that have major impact on your business in terms of Customer Experience, Revenue & Cost.
Define those key enterprise services that required extra capabilities including external data protection and DR services, including robust snapshots, replication, cloning, security, business continuity, data consolidation, automation, cost control and especially Data Consolidation because unstructured data is growing seemingly without bound.
Your cloud needs a way to safely and efficiently store block, file, and object data without adding a lot of complexity or overhead.
How do you start?
Cloud technologies play a critical role in solving IT agility problems. Deploying the right private cloud can deliver the agility your business needs and free your IT team to focus on innovation.
Start by assessing your current
Business Services and the underpinning business processes, people, systems and technology.
You will be very surprised at the results from this first step.
Have a look at “Sample Oil & Gas Service Catalogue Summary Sheet” on the right and you will see duplication in service technology being supported and delivered.
The obvious and common sense action will be an immediate consolidation of services, people and technology required, resulting in high cost savings in manpower, license fees and support costs.
The end result will be a Business aligned Service Map as shown below
Sample Oil & Gas - Business Service Summary Sheet
The images below are Business Aligned Service Maps for Oil & Gas and ISP companies.